How to launch a web design company

How to launch a web design company
Photo by UX Store / Unsplash

There has never been a greater need for experienced web development and design.

There is nothing stopping you from starting your own web design company if you're sick of working as a freelance web designer.

We offer suggestions on how to launch a web design company from scratch as well as the advantages of doing so. You'll be better prepared to launch your own web design business after reading this article.

Photo by Eftakher Alam / Unsplash

Five simple steps to launching a web design business

Starting your own web design business takes a lot of effort and time. Make the following options with the help of the advice below to expand your business:

Step 1: Write a strong business strategy

A business plan should lay out the framework for any venture. It's best to start with one because the web design industry is similarly affected.

Your business plan ought to include:

  • An executive summary
  • Analysis of the market
  • Goals both short- and long-term
  • List of the services you offer
  • Potential clients
  • Pricing and cost projections

Let's examine each of these components in turn.

Start by writing an executive summary. It includes the vision and objective of your company as well as a broad description of your web design offerings.

This is how you would also incorporate the structure of your company if you were starting an agency.

Why is it vital to have an executive summary? One benefit is that it enables you to clearly define the goal of your company and begin to guide it toward growth.

You can also use the summary to describe your company's characteristics to investors if your business grows.

Second, pinpoint, study, and evaluate your target market as soon as possible. Making a marketing plan with specific target markets in mind will help your business flourish.

Examine your offerings and determine who might profit from them in order to assist segment your consumer populations.

Using both quantitative and qualitative information, such as lifestyle, interests, and setbacks, you may develop a buyer persona to better understand your customers.

While you're at it, find out what services your rivals provide and how they attract customers to their web design businesses.

You'll learn about market sectors and trends that rivals haven't yet exploited, in addition to efficient marketing methods. Start with resources like:

  • Google Trends
  • Owler
  • SEMrush

You may now create a list of short- and long-term goals for the growth of your web design company bearing the aforementioned guidelines in mind.

Your to-do list must be demanding as well as specific, measurable, and timely.

Your design business's direction, including finance and pricing, will be defined by having clear objectives. You need to determine how much to spend and when you will start to break even.

Choose between charging clients a flat rate and an hourly rate

  • In contrast to an hourly fee, which costs clients for the time it takes to develop their website, a flat rate is applied to each project.
  • For short-term work, a project-based billing system is beneficial because it informs your clients up front about what they're paying for.
  • While time-based charging is more difficult to forecast, it is beneficial for longer-term projects.

Whichever option you choose, take into account the project management needs and the worth of the services your web design company provides.

There are several resources available to aid in your beginning of financial planning and pricing.

These calculators for businesses and this one for hourly rates are two examples. The FreshBooks article also includes advice on how to determine how much to charge for design services.

Consider using business plan templates like Business Model Canvas if you're unsure on how to arrange these components.

Photo by / Unsplash

Step 2: Do your research and get ready before you begin

Starting your own design business after working a full-time job can be difficult. It helps to start with the appropriate planning. Here are some suggestions for getting ready:

Funding offers

Financing is the first item you need to arrange.

Before quitting your career, you should have money for at least 6–12 months. In this manner, you'll have the resources to pay for living expenses and unexpected costs while launching your own web design company.

Think about obtaining company loans. These are often the most typical ones you might require:

  • Line-of-credit loans –You can withdraw funds up to a certain amount at any moment with this form of loan because it functions similarly to a credit card.

You only pay interest on the amount you have borrowed. The conditions for these loans vary and might be provided by banks or online lenders.

  • Peer-to-peer loans – Unsecured loans between individuals that are typically established through internet network offers.

Because there is no security to support the loans, they are unsecured, and the interest rates may be rather high.

Lenders have different requirements. These loans are normally taken out for a brief period, therefore repayment is planned accordingly.

  • Microloans – Because the amount lent is usually so little, the restrictions are frequently less stringent.

These might work well for launching a small web development company. Typically, repayments are planned out over a few years.

  • Personal loans – If you have good personal credit, you should be able to obtain a personal loan from a bank, especially if no other options for funding exist.
  • Other loans – You can always borrow from your relatives and friends as a substitute.

Since there are no interest charges or repayment deadlines, it will probably be fairly flexible. Don't forget to send them payment as soon as you can.

Keep in mind that when you first start a web design business, you generally won't have any assets to use as collateral. Therefore, unsecured loans may be your only option.

However, you can contact the local government associations to see if your company qualifies for a loan or collateral (such as the U.S. Small Business Administration).

Website for a portfolio and business

Create your portfolio next.

A strong portfolio lets a client see your abilities, background, and successes so they know what to anticipate from your design company.

It's never too late to start if you don't have any prior experience or completed projects to highlight. Start by working on personal projects, offering clients free work, or performing services for friends and relatives.

Showcase your work on your portfolio website after you have enough to show.

Another excellent technique to demonstrate your web design abilities to clients is to create one from scratch. It should make a compelling argument for why people should hire you as an extension of your marketing.

You can consult collections curated by graphic design and website design firms like Awwwards or Behance if you need advice on where to begin.

  • Make sure your website has the best graphics and user interface to persuade potential customers.
  • Keep the layout simple but effective.
  • You can segment them into parts if you experiment with more than one genre or design type to make them easier to find.

Your design company will expand if you pay attention to your website's SEO.

Ranking highly on search engine results pages increases exposure for your website and company because 75% of people concentrate their research on the first page of results.

Your portfolio website can serve as a landing page for your business:

  • Clarify what you'll provide a client, how much you charge, and how to contact you while producing persuasive copy. Consider using an email contact form rather than disclosing your email address.
  • Briefly describe your history and hobbies in addition to your design company. In this approach, potential customers can see a little bit about your personality.
  • Additionally, you may add more personal touches to the website by including your brand logo, tagline, and a photo of yourself.

With a unique domain name, businesses can further customize their website. It can be incorporated into your email address and aid in creating your brand identification.

Catchy, distinctive, and brand-representative domain names are required.

Last but not least, incorporate a payment gateway into your website to make it client-ready.

When choosing your options, take into account the network's security, processing costs, transaction process, and customer support.

Use internationally accessible payment methods for a better customer experience. This will make it simple for you to grow your design clientele abroad.

Some trustworthy payment processors to take into account are:

  • PayPal
  • BluePay
  • Authorize.Net

They provide trustworthy and secure payment options for online businesses.

Branding, networking, and content

You can begin adding material to your portfolio website once it is ready for use to increase its exposure. For good reason, blogs are a common component of businesses.

Start by creating informative and timely articles about web design and related topics.

In this manner, you may present yourself to a potential client as an authority on the subject and start to create your credibility.

Participating in the production of sector-specific content offers a chance for networking and branding. You might get in touch with pertinent websites and propose to write a guest post for them.

Why is this advantageous?

A similar blog or website may have a target audience in common with your design firm. Their traffic can help your website, increasing the likelihood that you'll find a customer.

  • Always adhere to the rules set forth by your host when submitting a guest posting proposal. Make your email pitch as convincing as you can while remaining non-obtrusive.
  • Prior research should be done on the target websites or blogs. As you become more accustomed to their brand voice, you'll be able to tailor your pitch.
  • Once an agreement has been reached, you can begin writing. Don't forget to include a link to your company website, either as an anchor text in the article or in the bio.

Even if writing isn't your thing, you can still increase the awareness of your brand by actively contributing to the debate in your sector.

Visit websites that deal with web design or IT and leave comments on the articles there. Contribute knowledge to forums or debates in your field to make your opinion heard. Publish your email address to expand your network.

Using social media is an excellent approach to establish thought leadership.

Make a page or an account just for your company. That makes businesses appear more professional.

You can utilize the platform to engage with your audience, advertise your company, and offer your thoughts on relevant industry issues while also networking with like-minded companies.

Join pertinent Facebook groups or take part in TweetReports chats to discuss pertinent topics with professionals.

Additionally, doing this will keep you up to date on current business trends and events.

Continue using social media online.

By interacting with offline groups of web designers and small company owners, you can take it a step further.

Meetup is a terrific resource for discovering and organizing regional events in your area of expertise.

Collaborative Meeting
Photo by Redd F / Unsplash

Step 3: Develop your abilities, choose your tools, and specialize

There are numerous different specializations within the wide topic of web development.

Being a master of all trades may sound appealing, but specializing in a few things is considerably more useful. It not only makes marketing simpler, but it also establishes you as an authority in the field.

When launching a web design business, consider how you'll develop a specialty.

Choosing a niche allows you to gain a deeper understanding of the specific web design requirements of your clientele. You'll save time and effort while still achieving excellent results.

You may, for instance, concentrate on a certain industry or type of web design, such as eCommerce sites or photography websites.

You can also offer additional services like web maintenance or convert websites created with website builders to another platform.

The key is to experiment with different niches until you find the right mix for you. You might begin by using this extensive list.

But regardless of your area of expertise, there are some fundamental abilities that every web designer should possess and continue to hone.

  • In addition to knowing how to code in languages like HTML, CSS, and JavaScript, web designers also need to be adept at visual design and user experience (UX).
  • A career in this profession will also benefit from having a keen aesthetic sensibility.
  • Additionally crucial are soft skills like communication, project management, and time management.
  • To improve your communication and professional abilities, enroll in classes and webinars. After all, web designers are expected to be more aggressive in this fiercely competitive profession.
  • Software for graphic design, such as Adobe Photoshop and Adobe Illustrator, must be mastered by website designers.
  • Consider using tools like Eagle, InVision, FlowMapp, and Sketch while prototyping a web design.

Looking for materials for web design? Try MyFonts, Subtle Patterns, and Textures.

Knowing how to use visual video processing and animation applications like Adobe After Effects and Adobe Animate might be helpful because many websites employ movies as part of their layout.

The software you require may change based on your industry and needs. It also depends on which choices are the most affordable for you.

The second thing you should assess is if your current gear can handle the workload you have.

It's likely that you'll require a larger monitor, a more powerful computer, and more equipment like scanners and printers. Or, if you're selling images as a service, a better camera.

Finally, be prepared with a backup strategy in case something happens to your equipment or data.

Keep your old computer or laptop around so you have a backup in case your current device is damaged or stolen.

Additionally, make sure your data is backed up on other devices and on the cloud. You can use three well-known cloud-based backup services: Carbonite, Backblaze, and CrashPlan.

When beginning a web design business, make sure your financial strategy takes hardware and software costs into account.

Notebook work with statistics on sofa business
Photo by Lukas Blazek / Unsplash

By formalizing your company, you are obligated to abide by laws and authorities. You must take into account a number of legal and administrative factors, including:

Business identity

You must register your new website design business and pay income taxes to the government.

There are two approaches to this. You can apply to become a limited liability company or a lone proprietor (LLC). Both have advantages and disadvantages.

While being a sole proprietor is much simpler, your status is the same as that of your company. Your personal assets could be at risk if your business is sued.

While this is going on, an LLC allows you to restrict liability to only your business.

In this manner, in the event that you must settle a business loan, you won't lose anything. However, maintaining an LLC costs more than owning a business outright.

Web designers frequently begin as sole proprietors and later file as an LLC. To better comprehend the legal frameworks of both types, speak with a lawyer.

Administrative tasks

One of the most crucial responsibilities of a solitary entrepreneur is bookkeeping. You must manage cash flows and pay taxes, after all.

You can avoid overspending and tax penalties by keeping accurate records of all transactions.

Consult with a seasoned accountant if you're unsure of how to handle your finances, outgoings, and taxes.

You can also utilize programs like FreshBooks and QuickBooks.

These can be connected to your bank account, at which point they will automatically manage and track your spending. They are helpful for managing and creating invoices for your clients.

These user-friendly cloud-based accounting solutions have monthly membership costs that are reasonable. While QuickBooks Plus is $35 per month, Freshbook Plus is $12.50.

If this sounds like too much work, you can employ an accountant or outsource the work.

They can estimate your tax obligations and offer advice on how to balance your income and outgoings.

Speaking of employment, if you want to grow your firm, think about outsourcing tasks to staff members or independent contractors.

After all, when the project's scope expands, you might find that you don't have enough time for anything besides web design.

For management and administrative tasks, you can engage virtual assistants on Upwork and Fiverr. Additionally, you might employ extra employees to assist you with minor jobs.

Proposal and contracts

You may better communicate what you provide and how it will benefit your clients by using a business proposal. Making one on your own is another way to demonstrate your design abilities.

Making one for every transaction, though, can be tiresome. You therefore require a template.

You can make your own proposal template or edit one that has already been produced. Nevertheless, the following are the components that each effective proposal template ought to have:

  • Cover page – Both your name and the client's name should be on it. Include the project title and a succinct summary of the proposal's purpose.
  • Background – A succinct description of your business and your service.
  • Problem statement – The issue your client is experiencing. This is your moment to reveal a thorough comprehension of their web design requirements.
  • Suggested solutions – What options you're putting forth and how your business might be of assistance.
  • Process and scope of work – Describe your strategy, the anticipated completion date for the project, and the scope of your service.
  • Testimonials – Include a few references from prior projects to highlight your expertise and achievements.
  • Pricing – The cost breakdown. Prior to presenting a proposal, it is wise to discuss the client's budget. Thus, both sides are aware of what to expect.
  • Contact section – If the client wants to move on with the project, how to get in touch with you. Most people only need your phone number and email address.

In addition to these things, provide a contract in your bid. It should be clear about your terms and conditions, as well as the responsibilities of each party. Never consent to a deal without first obtaining a signed contract.

Use the templates from DocuSign, LegalZoom, or for legal documents. Each of them has e-signature capabilities, which facilitates approval.

Before submitting your contracts, have an attorney evaluate them. You can then be certain that the contract fully upholds the law and safeguards your rights.

If your clients are from various nations, you can also speak with lawyers about how the contract operates in a global setting.


A contract alone is insufficient. Understanding rights and obligations might help all parties involved, but you still need to be protected against potential liabilities and legal action.

In this situation, insurance is useful. You have a backup plan in case of emergencies thanks to it.

Here are a few of the most popular insurance options for companies that provide web design services:

  • Business owner policy – a package that safeguards your assets and basic liabilities.

For instance, if your equipment shorts out and starts a fire, this insurance will pay for the expense of replacement as well as any legal actions your landlord may take.

  • Professional liability insurance – sometimes referred to as mistakes and omissions insurance in the IT sector.

This shields professionals from legal action if they commit an error while performing their duties, forget a deadline, abandon a project, or are accused of negligence.

This policy also covers scope creep and infringement on copyright.

  • Workers compensation insurance – if you decide to expand your workforce, you'll need this plan to pay for medical bills if employees are hurt on the job.

A portion of this policy also safeguards you in the event that the employee files a claim.

  • Fidelity bond – defends against claims brought forth by a worker's fraud, carelessness, or disappearance.

This is crucial in case you engage someone who leaves mid-project, causing the project to be delayed and the client to become irate.

Your insurance premiums will vary depending on your region, the number of employees, the risks facing your company, the policy type, and the coverage limitations. However, you may find a ballpark figure here.

Photo by Towfiqu barbhuiya / Unsplash

Step 5: Increase your clientele and expand your business

It's time to advertise your web design business now that you have all of your content and resources ready.

But it's important to remember that marketing is a continuous process:

  • The best place to begin is by utilizing your current network. Share on social media that you are open for business to your friends and family.
  • Social media marketing is another tool you can utilize to connect with and engage a larger audience. Try out several types of content, including articles and instructional videos.

Or, you can advertise your service on websites for independent contractors like Fiverr or Upwork.

  • Giving back to the community is a fantastic additional strategy for increasing client attraction.

This can take the form of offering online design tutorials, advice, or free materials like typefaces or e-books.

  • The materials you created can also serve as a lead magnet. Why does that matter? It's the thing you give out in return for website visitors' email addresses.

Creating an email list will allow you to regularly deliver newsletters to your subscribers, which will boost engagement and conversion potential.

  • Email marketing can also be used to make a cold pitch for your product or service.

Cold pitching is a technique where you approach potential clients and persuade them to use your service or product.

When you have a significant customer base, you can expand your business by working with other companies.

To service clients collectively, look for comparable businesses that have similar target customers to yours. Consider marketing, web hosting, bookkeeping, graphic design, and IT companies.

With your partners, you can arrange conferences or events to spread the word about your business and share information.

Joining affiliate programs or reselling products are additional strategies to diversify your revenue and expand your business. You may receive a commission for sales you generated or goods you resold.

It can also pay off to set up a recommendation program for your clients. They might be compensated with commissions or discounts in return for bringing you additional business.

There are plenty of chances to expand a web design company. It's now entirely up to you.

Photo by Brooke Cagle / Unsplash

The advantages of launching a web design company

Working for a corporation and being your own boss are two distinct things if you're a web designer.

Fortunately, there are several benefits to working for yourself when starting a web design company. These are a few:

  • Flexible workspace and working hours allow you to operate your web design company on your own terms without being confined to one location.
  • You have the freedom to choose which clients to work with and which projects to accept. If you work for a firm, you might not have the same freedom.
  • Web developers are in high demand, with the Bureau of Labor Statistics predicting a 13% increase in employment over the next ten years. This moves more quickly than any other job.
  • A web designer can make up to $34 per hour, or more than $70,000 per year, in the US alone.
  • Scale as quickly as needed thanks to the web design industry's flexibility, which can save employment costs. Because onboarding can be done remotely and you don't require an office.
  • A web design and development business requires you to be flexible and extremely informed, so learn from the best. Fortunately, it's not difficult to locate groups where web designers may network and learn.
Zoom call with coffee
Photo by Chris Montgomery / Unsplash

Review of how to launch a web design business

Despite the fact that beginning a web design firm is extremely difficult, it has the potential to be quite successful for aspiring web designers.

Businesses in this industry expand swiftly due to the rising demand for web design services.

Not sure where to begin? Here is a summary of the procedure we went over in detail in this article:

  • Build a business plan in advance
  • Get ready in advance.
  • Develop your abilities, choose your tools, and define competence
  • Deal with the administrative and legal issues.
  • Grow your company
Tattooed woman with laptop
Photo by Brooke Cagle / Unsplash