Wix Website Builder Review: A Comprehensive Analysis

Wix Website Builder Review: A Comprehensive Analysis


Overview of Wix

With Wix, users can build expert, feature-rich websites without knowing any coding or other technical skills. Wix is a cloud-based website builder. As one of the most well-liked website builders available today, Wix has grown to serve more than 200 million users worldwide since its launch in 2006. The platform serves a wide range of customers, including individuals, small businesses, online retailers, and creative professionals.

Purpose of the Review

This comprehensive review aims to provide an in-depth analysis of the Wix website builder, exploring its features, performance, pricing, and usability. This review's analysis of Wix's features will assist potential customers in determining whether Wix is the best option for their particular requirements.

Ease of Use and User Experience

Getting Started with Wix

The process of building a website with Wix is simple and starts with creating an account. Users have the option of signing up using their email address or a social media account, such as Facebook or Google. After signing up, users have the option of choosing a website template from Wix's extensive library or using Wix ADI, Wix's artificial intelligence (AI) tool, to build a website.


Wix ADI (Artificial Design Intelligence) is a special feature that makes it easier for users to create websites who might not have a clear idea of what they want their site to be or who would rather have a starting point generated for them. Wix ADI creates a unique website design based on the user's input by posing several questions about the user's preferences, industry, and desired features. The Wix Editor is then used by users to further customize the design.

Wix Editor

The Wix Editor, which has a user-friendly drag-and-drop interface, is the platform's main website editing tool. By simply clicking and dragging elements into place, users can quickly change the look, feel, and content of their websites using this editor. The Wix Editor offers a high level of design flexibility, allowing users to alter almost every aspect of their website, from animations and interactive elements to fonts and colors.

Gridlines and Snap-to-Grid

Gridlines and a snap-to-grid feature are features of the Wix Editor that assist users in maintaining a tidy and organized layout. The snap-to-grid feature automatically aligns elements to the nearest gridline, ensuring uniform spacing and alignment across the website. Gridlines act as visual guides that assist users in aligning elements on the page.

Mobile Editor

Wix also offers a mobile editor, allowing users to optimize their website for mobile devices. With the help of the mobile editor, users can alter the look and feel of their website on mobile devices without having an impact on the desktop version. While the mobile editor offers some customization options, it is somewhat limited compared to the desktop editor, and some design elements may not be fully adjustable for mobile.

Learning Curve and Onboarding

Although Wix's drag-and-drop editor is designed to be intuitive and user-friendly, the platform's extensive customization options can be overwhelming for first-time users. Wix offers a thorough onboarding procedure that includes tutorial videos, tooltips, and prompts to lead users through the website creation process in order to reduce the learning curve. Wix also provides users with a Help Center and a number of support channels to help them get past any obstacles they may face while utilizing the platform.

Design and Templates

Template Library

With more than 800 expertly created templates, Wix offers a sizable library that can accommodate many different types of websites and industries. Users have access to a variety of template categories, including business, online store, photography, music, and more. Users can completely alter the layouts, colors, fonts, and other design elements of the templates to meet their particular requirements and preferences.

Template Quality and Responsiveness

The templates from Wix are of the highest caliber, with cutting-edge designs that adhere to the most recent standards and trends in web design. Additionally, the templates are made to be responsive, guaranteeing that websites look fantastic and operate without a hitch on a variety of devices, including desktops, tablets, and smartphones. This responsiveness enhances user experience and helps websites rank higher in search results.

Customization Options

Wix offers a level of design customization that is unmatched, allowing users to build a website that is truly one-of-a-kind and represents their brand or personal taste. Users can alter almost every component of their website using the Wix Editor, including the layout, color scheme, fonts, animations, and interactive elements. Wix also provides cutting-edge design features like parallax scrolling, video backgrounds, and hover effects that enable users to build dynamic and visually appealing websites.

Design Limitations

Although Wix's extensive design customization options are a big plus, they can also be difficult for users without much design expertise or for those who like a more organized approach to website creation. In these situations, users might struggle to produce a unified and expert-looking design without the assistance of a more structured editing environment.

Template Switching and Reversion

One limitation of Wix's design platform is the inability to switch templates after a website has been created. Users can still make extensive changes to their current template, but they cannot use a different template on an already-existing website without starting over. Users who want to redesign their website or experiment with alternative designs without losing their existing content and customizations may find this restriction to be inconvenient. Wix users should exercise caution when making significant design changes and may want to manually backup their site before making significant edits because the platform does not include a built-in feature to go back to a previous version of a website.

Features and Functionality

App Market

Over 250 apps and integrations are available in Wix's extensive App Market, allowing users to expand the features and functionality of their websites. Free and paid apps from a variety of categories, including marketing, social media, e-commerce, analytics, and more, are available in the App Market. Wix Bookings, Wix Events, Wix Forum, and Wix Video are a few of the most well-liked applications.

E-commerce Capabilities

Wix offers strong e-commerce features that make it simple for users to set up online stores. The platform facilitates the purchase of both tangible and intangible goods, as well as the ordering of services. Product pages that can be customized, inventory control, payment processing, shipping and tax configuration, discount codes, and abandoned cart recovery are important e-commerce features. Wix additionally provides integration with well-known payment processors like PayPal, Stripe, and Square.

Wix Stores

The platform's integrated e-commerce solution, Wix Stores, offers users a complete set of tools to manage their online store. Users can manage inventory, keep track of orders, create product collections, and manage customer communications with Wix Stores. Wix Stores also supports a variety of sales channels, enabling users to market their goods on websites like Facebook, Instagram, and eBay.

Dropshipping and Print-on-Demand Integration

Users can sell products using Wix without having to worry about managing inventory or shipping logistics thanks to the integration of dropshipping and print-on-demand. Users can source goods from outside vendors and have them delivered directly to customers by integrating with platforms like Modalyst, Printful, and Printify.

Blogging Features

The integrated blogging tools in Wix make it simple for users to set up and maintain a blog on their website. Essential tools for writing blog posts, adding images and videos, categorizing and tagging content, and managing comments are all included in the Wix Blog. Additionally, users can enable social sharing options, enabling readers to post blog entries to their social media accounts.

SEO and Analytics for Blogging

Wix's blogging platform includes integrated SEO tools and analytics that enable users to optimize their blog content for search engines and monitor the effectiveness of their blog posts. The platform provides options like editable meta descriptions and titles, automatic XML sitemaps, and Google Analytics integration.

SEO and Marketing Tools

Wix provides a range of integrated SEO and marketing tools to assist users in increasing the visibility of their websites and connecting with their target audience. Modifiable meta descriptions and titles, automatic XML sitemap generation, structured data markup, and Google Analytics integration are just a few of the key features. Additionally, Wix provides a simple-to-use SEO Wiz tool that helps users optimize their websites for search engines by offering personalized recommendations and a step-by-step checklist.

Wix Ascend

Wix Ascend is an all-in-one customer management and marketing solution created to assist users in managing their business operations and increasing their online presence. Wix Ascend comes with tools for customer relationship management, workflow automation, email marketing, and more. The price of this toolkit varies depending on your needs and budget, and it is available as a separate subscription.

Performance and Reliability

Speed and Uptime

The user experience and search engine optimization of a website are both critically dependent on its performance. Wix prioritizes performance, providing quick page loads and consistent uptime for websites hosted on their platform. Regardless of the visitor's location, Wix uses a global content delivery network (CDN) to guarantee quick page loads. Additionally, Wix consistently maintains an uptime average of 99.9%, guaranteeing that users' websites continue to be usable and accessible.

Your Solution for Faster Website Performance | Wix.com

Hosting and Storage

Users don't need to look for external hosting services because Wix hosts all websites on their safe, cloud-based servers. For its premium plans, Wix offers limitless bandwidth and storage, ensuring that users have the tools necessary to support the expansion of their websites. For small websites with little media content, the 500MB of storage and 1GB of bandwidth provided by free Wix plans may be adequate.

SSL Certificates

Security is a top concern for both website owners and users. For all websites hosted on their platform, Wix offers a free SSL certificate, ensuring that all information transmitted between the website and its visitors is encrypted and secure. Because secure websites are given preference in search results by search engines like Google, SSL certificates also help websites rank better.

Backups and Site Restores

Users' websites on Wix are automatically backed up, giving them a safety net in case of data loss or unintentional changes. Through the Wix Site History feature, users can access earlier versions of their website and restore them. Despite the fact that this feature gives users some peace of mind, it's important to understand that Wix does not offer a complete backup solution, as some customizations and content might not be recorded in the site history. Users might think about making


To support websites of various sizes and needs, Wix offers a variety of plans. Users can upgrade to a higher-tier plan as their websites get bigger to gain access to more resources and features. Wix is a good option for users who want to scale their online presence over time because of its cloud-based infrastructure, which guarantees that websites can handle increased traffic and demands.

Pricing and Plans

Overview of Pricing Plans

From a free plan with basic features to premium plans designed for businesses, e-commerce stores, and enterprises, Wix offers a variety of pricing plans to suit different needs and budgets. Each premium plan comes with a range of features and assets, including more storage space, bandwidth, and access to premium tools and apps.

Free Plan

Users of Wix's free plan can build a website with basic features and constrained resources. 500MB of storage, 1GB of bandwidth, and access to the Wix App Market are all included in the free plan. However, websites on the free plan feature Wix branding and a Wix domain (such as username.wixsite.com/sitename).

Premium Plans

For users looking to improve their website experience and get rid of Wix-branded ads, Wix offers four premium plans:

  • Combo: The Combo plan is designed for personal use and small websites, offering 3GB of storage, 2GB of bandwidth, a free custom domain for one year, and 30 minutes of video storage.
  • Unlimited: The Unlimited plan is tailored for entrepreneurs and freelancers, providing 10GB of storage, unlimited bandwidth, a free custom domain for one year, one video hour, and access to additional marketing tools such as Site Booster and Visitor Analytics.
  • Pro: The Pro plan is ideal for users looking to grow their online presence, offering 20GB of storage, unlimited bandwidth, a free custom domain for one year, two video hours, and advanced marketing and analytics tools, including professional logo creation and social media logo files.
  • VIP: The VIP plan is Wix's top-tier offering, providing 35GB of storage, unlimited bandwidth, a free custom domain for one year, unlimited video hours, and priority customer support, including VIP support and faster response times.

E-commerce Plans

For users looking to create an online store, Wix offers three e-commerce plans with additional features tailored for online selling:

  • Business Basic: The Business Basic plan includes all the features of the Unlimited plan, along with e-commerce capabilities such as secure online payments, unlimited product listings, and sales analytics.
  • Business Unlimited: The Business Unlimited plan offers all the features of the Pro plan, plus additional e-commerce tools such as subscriptions, multiple currencies, automated sales tax calculations, and advanced shipping options.
  • Business VIP: The Business VIP plan includes all the features of the VIP plan, as well as priority customer support and additional e-commerce features like customizable reports, loyalty programs, and priority access to new features and improvements.

Enterprise Plan

For large businesses and organizations with more complex needs, Wix offers an Enterprise plan that provides custom solutions and dedicated support. The Enterprise plan includes all the features of the Business VIP plan, along with tailored solutions, custom integrations, and dedicated account management.

Discounts and Promotions

Wix occasionally runs specials and discounts on its premium plans, giving customers the chance to reduce the cost of their website subscription. Users can also save money by choosing an annual billing cycle instead of a monthly billing cycle, which typically has a lower rate.

Customer Support and Resources

Support Channels

Wix offers a variety of customer support channels to assist users with their website building experience. Users can access support through:

  • Help Center: Wix's Help Center features a comprehensive knowledge base with articles and guides on various topics, from getting started to advanced customization and troubleshooting.
  • Support Tickets: Users can submit support tickets through the Wix Help Center, outlining their issue or inquiry. Wix's support team typically responds to tickets within 24 to 48 hours.
  • Phone Support: Wix offers phone support for users who prefer to speak with a support representative. Phone support is available in several languages and operates during specific hours, depending on the user's location.
  • Live Chat: Wix provides live chat support for certain topics and issues, allowing users to receive real-time assistance from a support representative.
  • Community Forums: Wix users can access the Wix Community Forums to seek advice, share experiences, and learn from fellow Wix website builders.

VIP Support and Priority Assistance

Customers who sign up for the VIP or Business VIP plans get priority customer service, which means they will get quicker responses and access to VIP support channels. This benefit is especially helpful for users who are dealing with urgent situations or who need more help.

Wix Learn and Expert Resources

In order to help users get the most out of their website building experience, Wix provides a wealth of educational resources. Web design, e-commerce, marketing, and other subjects are covered in articles, tutorials, and video courses on Wix Learn, an online learning platform. Users can visit Wix's blog for advice from professionals, ideas, and business updates.

Wix Marketplace and Partner Network

Wix provides the Wix Marketplace, a platform that links users with Wix-certified web designers, developers, and marketing specialists, for users looking for expert assistance with their website. Users can search the market to find a specialist who suits their unique requirements and price range. Wix also offers a Partner Network for web professionals, giving them access to special resources, assistance, and career opportunities.

User Feedback and Reviews

Wix consistently receives favorable comments and reviews from both users and professionals in the field. Wix's user-friendly drag-and-drop editor, extensive customization options, and varied template library are frequently praised by users. However, some users have expressed dissatisfaction with Wix's advanced features, the free plan's restrictions, and the difficulty of switching templates after a website has been published. Overall, Wix continues to maintain a strong reputation as a top website builder due to its dedication to innovation, user experience, and customer support.

Comparing Wix to Competitors

Wix vs. Shopify

Wix is a general-purpose website builder with e-commerce features, whereas Shopify is a specialized e-commerce platform made for online stores. Shopify is a better choice for users with complex requirements for online selling because it provides more sophisticated e-commerce features and integrations. For users looking for a balance between website design and e-commerce functionality, Wix, on the other hand, offers a more flexible and user-friendly website building experience.

Wix vs. Squarespace

Another well-liked website builder with a variety of templates and an aesthetically pleasing, user-friendly interface is Squarespace. Wix and Squarespace both offer drag-and-drop website building capabilities, but Wix is a more flexible option due to its greater customization options and app marketplace. However, Squarespace provides better blogging features and is renowned for its streamlined, contemporary template designs. The final decision between Wix and Squarespace will be based on the user's unique requirements and preferred design style.

Wix vs. WordPress

A strong, open-source content management system (CMS) known for its adaptability and broad selection of plugins and themes is WordPress. WordPress offers more customization and control over website design and functionality than Wix, which has a user-friendlier drag-and-drop interface. However, setting up and maintaining WordPress requires more technical skill and has a steeper learning curve. While WordPress is the best option for users who require advanced customization options and are prepared to spend time learning the platform, Wix is the better option for those looking for a simpler, more streamlined website building experience.

Wix vs. Weebly

Another well-known website builder, Weebly, has many features in common with Wix, such as a drag-and-drop user interface, an extensive library of templates, and a robust app store. Both platforms cater to users with varying levels of technical expertise and are user-friendly. However, Wix is a more flexible option because it provides more design flexibility and a bigger app market. The more structured website building experience offered by Weebly, on the other hand, may be more appealing to users who like to follow instructions.


Wix is a robust, easy-to-use website builder that provides a wide selection of features, templates, and customization options, making it a great option for users looking for a flexible